There is no denying that Instagram has become a huge part of many brands’ social presence, driving traffic to websites, growing conversions, and building an engaged audience.
If your Instagram presence isn’t quite up to scratch, it might be time to learn how to give your profile a glow-up and start getting real, organic followers on Instagram. Here are our 5 top tips for boosting your profile and getting more followers
- Optimize your bio
Make the most of those 150 characters!! Your Instagram bio tells potential followers who you are, what you’re about, and what action followers can take when visiting your profile.
Your Instagram bio should include:
- A crystal clear description of what you do
- Some unique touches of your personality
- A call to action (shop, read more, contact us, etc.)
- A link (website, blog, YouTube, etc.)
The link within your Instagram bio is your only clickable link on Instagram, be smart and use it wisely! You can add a direct link to your website, or you can change it regularly to reflect recent posts or new products.
**Pro Tip: If you really want to make the most out of your bio link, take advantage of link-in-bio tools such as linktr.ee which allows you to turn a single link into a catalog of links.
2. Find YOUR Best Time To Post
Notice how we say to find YOUR best time to post on Instagram? This is because there is no magic answer for when exactly to post on Instagram to ensure the highest engagement and reach. However, there are a few ways in which you can find out the perfect time for YOUR followers.
First, we need to find out when your followers/audience are active. For this, we will use Instagram Insights. Tap into the “Insights” button from your business profile, now scroll down to “Audience” and then tap “See All”. Once you are here scroll to the bottom and you will find the times your followers are most active.
3. Post consistently
With Instagram algorithms, consistency is a key to getting your posts seen. If your posts are being shared regularly and have a good level of engagement the algorithm is more likely to show your posts at the top of your followers’ feeds. As a guide we recommend aiming to post once a day, Brands that are in the flow of daily posting are more likely to see better results and gain more followers than those that post once every 1-2weeks But we recommend posting at least once a day.
Without a doubt, we are strong believers that quality comes before quantity. So with that in mind make sure to create content that is true to your brand and its personality while still resonating with your target audience.
4. Engage with your audience
Engagement with your followers is crucial for the growth of your Instagram profile. Let us say that again… ENGAGEMENT IS CRUCIAL! Don’t make the rookie mistake of not considering the person that has taken the time to like or comment on your posts. If you really want to grow your following build rapport with your followers and start conversations with them, answer their questions, and respond to their comments.
It’s important to remember that just because someone has seen your content and interacted with it doesn’t mean that they follow you so take this time to interact with them and gain a potential new follower and keep your existing ones.
5. Experiment with different content types
Instagram has introduced new ways of sharing content over the years and has become much more than just sharing photos. Try mixing things up a little with some different types of content (Reels, IGTV) this is a great way to connect with more people.
**Pro Tip: Don’t forget The algorithm looks at users’ interest and aims to users the content styles that they are more likely to interact with. If a user favors Instagram Reels commenting and liking them more often than images they’re likely to see more Reels on their Instagram feed.